Williams Comfort Air & Mr. Plumber Partner With Indy Eleven to Sponsor Mascot Zeke

INDIANAPOLIS (February 29, 2024) – Williams Comfort Air and Mr. Plumber, leading heating, cooling, plumbing and electrical companies serving Central Indiana, are proud to announce a partnership with Indy Eleven, Indianapolis’ USL Championship soccer team. Williams Comfort Air and Mr. Plumber are the official presenting sponsors of Zeke, the team’s mascot, for the 2024 season.

“We are proud to be part of Indy Eleven as the presenting sponsor for Zeke,” said Greg Wells, President of Williams Comfort Air and Mr. Plumber. “Whether cheering on the Boys in Blue on the pitch, or serving HVAC and plumbing needs inside your home, we are always focused on the communities we serve. Coming off a successful season last year that led to a playoff berth and the future momentum with the announcement of the new stadium, Eleven Park, we are especially looking forward to having a small role in this growing, exciting atmosphere in Central Indiana sports.”

As the official presenting sponsor for Zeke, Williams Comfort Air and Mr. Plumber will be offering a discounted ticket rate for all members of the True Comfort ongoing system maintenance program, to all Indy Eleven regular season home matches.

“Indy Eleven is excited to partner with Williams Comfort Air and Mr. Plumber for the sponsorship of our favorite mascot, Zeke,” said Indy Eleven President and CEO Greg Stremlaw. “An integral part of our match day atmosphere, and at events across the community, Zeke brings an unmatched level of excitement to fans of the Boys in Blue. The dedication to fan experience from both sides of this partnership will allow us to spread that energy even further around Indianapolis and beyond.”

Indy Eleven begin their regular season on March 9 with regular season matches lasting through the middle of October. Zeke will be present at all home games at Michael A. Carroll Stadium on the campus of IU Indianapolis.



About MAX Service Group

MAX Service Group operates leading heating, cooling, plumbing and electrical companies that serve the Midwestern portion of the U.S. With industry-leading brands including Williams Comfort Air and Mr. Plumber in central Indiana, Thomas & Galbraith Heating, Cooling & Plumbing in southwestern Ohio, Buckeye Heating, Cooling & Plumbing in greater Columbus, Ohio and Jarboe’s Heating, Cooling & Plumbing in greater Louisville, Kentucky, MAX Service Group provides home services for hundreds of thousands of customers each year.

About Indy Eleven Professional Soccer 

Since its launch in 2013, Indy Eleven's dedication to its club and community has been driven by empowering a culture of excellence through its players and staff, staying true to its aim of fielding teams that represent the State of Indiana proudly on and off the field. The men's professional soccer team currently plays in the United Soccer League (USL) Championship, a 24-team professional soccer league based across the United States. Indy Eleven also recently acquired a new top-tier women’s professional team in the Super League and is home to the USL W League 2023 National Champions. In addition to USL Academy operations, Pro Academies now operate in both MLS Next and ECNL. Indy Eleven established a youth development program that has grown to over 17,000 children via affiliated youth clubs across Indiana and into Illinois. Learn more at indyeleven.com

Who Is MAX?

Max is an important part of our team. He is more than just a cartoon character. Max represents our commitment to quality work, craftsmanship, pride, and our passion to serve our clients and community. We celebrate this mentality through Max because these are the values that drive us to be the area’s most complete and comprehensive home service company. So, now when you see Max, you’ll know the story behind the man with the mustache!